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Salesforce Marketing-Cloud-Email-Specialist Certification Exam is designed to validate the knowledge and expertise of individuals in executing email marketing campaigns using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Email Specialist certification exam assesses the candidate's understanding of email marketing best practices, email design and development, email automation, and data management. It also evaluates the candidate's ability to use Marketing Cloud tools like Email Studio, Content Builder, Journey Builder, and Mobile Studio to create and execute effective email campaigns.
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Salesforce Certified Marketing Cloud Email Specialist certification exam covers a wide range of topics, including email marketing best practices, email marketing strategy and planning, email campaign creation and management, and email deliverability. Salesforce Certified Marketing Cloud Email Specialist certification exam is an excellent way for professionals to demonstrate their expertise in email marketing and their ability to use Salesforce Marketing Cloud effectively.
Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q157-Q162):
NEW QUESTION # 157
NTO want to improve email open rate to increase subscriber engagement and improve deliverability, what action should NTO take to increase open rates.
Answer: D
NEW QUESTION # 158
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
Answer: C
NEW QUESTION # 159
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
Answer: A
Explanation:
To ensure customers can identify their specific line of business when receiving an email, Northern Trail Outfitters should configure the Sender Profile. The Sender Profile allows customization of the "From Name" and "From Email Address" for each email send, making it clear to recipients which line of business is sending the message.
References:
* Salesforce Marketing Cloud Documentation: Sender Profiles
NEW QUESTION # 160
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
Answer: A
NEW QUESTION # 161
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?
Answer: D
NEW QUESTION # 162
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